The worst advertising campaign in history

Value is in the eye of the beholder. Value is subjective. What's valuable to me may not be valuable to you.

Define value:

Define economic utility:

Value is like utility. Utility is how useful a thing is to me (or to you or to us or to them). I like to think of "value" as the ratio of usefulness-to-cost. The more useful a thing is, compared to its cost, the better the value. The more costly it is, compared to its usefulness, the worse the value. I think that's intuitive, but maybe people don't generally put it into words.

So what does it mean when GMC and Chevy run ads like this:

The MSRP is $44,000 plus. They'll give me 6 grand off the price. So they'll sell it to me for 38 grand. But they're telling me the car has a "total value" of $6000.

Why would I pay $38,000 for a car that's worth $6000? This must be the worst advertising campaign in history.